Amazon's strategic embrace of generative AI: Okutegeera okuva eri CEO Andy Jassy

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Mu myaka egiyise, Amazon ebadde ku mwanjo mu kugatta generative artificial intelligence (AI) mu mirimu gyayo, enkola eyawagirwa akulira kkampuni eno Andy Jassy. Okwettanira kuno okw’obukodyo kugenderera okukyusa obumanyirivu bwa bakasitoma, okutumbula obulungi emirimu, n’okunyweza ekifo kya Amazon mu mbeera ya AI egenda ekulaakulana amangu.

Enteekateeka ya Amazon eya AI

okutegeera obusobozi bw'okukyusa .

Mu bbaluwa ye ey’omwaka eri bannannyini migabo, Jassy yassa essira ku buzibu obw’amaanyi obwa AI obw’okuzaala, ng’agamba nti:

"Generative AI egenda kuddamu okuyiiya virtually buli customer experience gyetumanyi, era esobozesa ddala empya zetufunye ekirooto kyokka." (__1) .

Endowooza eno eggumiza okwewaayo kwa Amazon okukozesa AI ng’ekintu ekikulu mu nteekateeka yaayo ey’obusuubuzi.

Okuteeka ssente nga bukyali n'enkulaakulana .

Olugendo lwa Amazon mu AI lwatandika n’okuteeka ssente ennyingi mu bikozesebwa n’ebitone. Kkampuni eno yakola chips za AI eza custom, Trainum ne Inferentia, okusobola okuwa bakasitoma eby’okulonda ebisingako ku bbeeyi bw’ogeraageranya n’engeri endala nga NVIDIA. (__2) .

Ebitundu ebikulu eby'okugatta AI .

okutumbula obumanyirivu bwa kasitoma .

Amazon eyingiza AI mu ngeri etalina buzibu ku mikutu egy’enjawulo:

• Alexa+: Omuyambi w'omuntu ow'omulembe oguddako awaayo enkolagana ey'amagezi, esobola, okusobozesa abakozesa okukola emirimu n'okufuna eby'okuddamu eby'amagezi.

• AI Shopping Assistant: Ekintu ekikozesebwa obukadde n'obukadde okuzuula ebintu n'okusalawo mu ngeri ey'amagezi okugula.

• Ebikozesebwa mu kugula ebintu ebiyiiya: Ebikozesebwa nga "Lens" ne "Buy for Me" byongera ku bumanyirivu bw'okugula nga bikkiriza abakozesa okuzuula ebintu nga bayita mu bifaananyi n'okukwasaganya okugula okuva mu basuubuzi abalala.

empowering abatunzi n'abalanga .

Enteekateeka za Amazon eza AI zituuka ku katale kaayo:

• Okuwagira okutunda: Ebikozesebwa ebikulemberwa AI biyamba abatunzi mu kutondawo olukalala lw'ebintu olulungi n'okulongoosa okubeerawo kwabwe ku mukutu.

• Okulanga Solutions: A suite of AI Tools esobozesa brands okuteekateeka, okukola, n'okulongoosa kampeyini, nga abalanga abasukka mu 50,000 bakozesa obusobozi buno mu Q1 yokka.

Enkulaakulana mu mpeereza ya AWS .

Amazon Web Services (AWS) ekola kinene mu nteekateeka ya kkampuni ya AI:

• CUSTOM AI chips: Enkulaakulana ya chip za TRAINIUM2 ne Inferentia2 ekuwa omulimu ogwongezeddwayo mu kutendekebwa kwa AI model ne inference.

• AI Services: Platforms nga Sagemaker ne Bedrock ziwa abakola ebintu ebikozesebwa okuzimba, okutendekebwa, n'okuteeka mu nkola ebikozesebwa bya AI mu ngeri ennungi. (__3) .

Enkola y'emirimu etuukiddwako okuyita mu AI .

Okulongoosa Sofutiweya .

Amazon’s Internal AI Assistant, Amazon Q, alina ennyo enkola z’okukola pulogulaamu ezisinga obulungi:

• Okulongoosa okwanguwa: Emirimu egyali gitwala ennaku 50 mu buwangwa kati giwedde mu ssaawa, nga gitereka ekyenkanankana n'emyaka 4,500 egy'okukulaakulanya. (__4) .

• Okutereka ssente: Okugatta Amazon Q kivuddemu obukadde bwa ddoola nga 260 mu buli mwaka amagoba. (__5) .

okutumbula emirimu egy'omunda .

Okusukka okukola pulogulaamu za kompyuta, AI ebadde eyingizibwa mu mirimu gya Amazon egy’omunda:

• Omutimbagano gw'okujjuza: AI erongoosa okuteeka ebintu mu kifo, okuteebereza obwetaavu, n'obulungi bwa roboti, okulongoosa sipiidi y'okuweereza n'okutuusa.

• Empeereza ya Kasitoma: Chatbot ezzeemu okuzimbibwa egaba obumanyirivu obwongezeddwayo eri bakasitoma abanoonya obuyambi.

ebiseera bya AI eby'omu maaso ku Amazon .

okugaziya obusobozi bwa AI .

Okwewaayo kwa Amazon eri AI kweyolekera mu kugaziwa kwayo okutambula obutasalako:

• AI Agents: Kampuni etunuulira ebiseera eby’omu maaso nga ba agenti ba AI bakola emirimu mu bitundu eby’enjawulo, okuva ku kunoonyereza okutuuka ku mirimu gya buli lunaku, emirimu egy’omusingi egy’okukyusa emirimu n’obulamu obwa bulijjo.

• AI mu buli kitundu kya bizinensi: Jassy yalaze nti buli ttiimu ya Amazon mu kiseera kino ekola ku nteekateeka za AI ezizaala ennyo, okuva ku bulungibwansi bw’emirimu okutuuka ku bumanyirivu bwa bakasitoma obukulu. (__6) .

Okulowooza ku mpisa n'okusoomoozebwa .

Nga Amazon egatta AI, esigala ng’efuddeyo ku mpisa:

• Okusengulwa kw’emirimu: Kampuni ekkiriza nti AI eyinza okuleetawo okukendeeza ku mirimu mu bitundu ebimu naye n’eggumiza okutondawo emirimu emipya n’emikisa mu bitundu ebirala. (__7) .

• Data Privacy: Okukakasa okukozesa data ya bakasitoma mu buvunaanyizibwa mu nkola za AI kye kikulu okukuuma obwesige n’okugoberera amateeka.

Mu bufunzi

Amazon’s strategic embrace of generative AI, wansi w’obukulembeze bwa Andy Jassy, ​​kitegeeza enkyukakyuka mu nkyukakyuka mu nkola ya kkampuni n’obukodyo bw’okukwatagana ne bakasitoma. Nga bateeka ssente mu tekinologiya wa AI n’okuzigatta mu bintu eby’enjawulo mu bizinensi yaayo, Amazon yeetegese okuddamu okunnyonnyola obumanyirivu bwa bakasitoma n’okuteekawo omutindo gw’amakolero omupya mu mulembe gwa AI.

Okumanya ebisingawo ku nteekateeka za Amazon eza AI, genda ku mukutu gwabwe omutongole ogw'amawulire: